Viva Art Music is very experienced in the market of international music, entertainment and events operating as tour producers, coordinators and agents. The market focus of the company is producing tours and events in Eastern & Western Europe, as well as in Australia, the United States, Southeast Asia, the Middle East and South Africa for mainstream and contemporary music arena tours, along with theatre and exhibition projects.
Viva Art Music was founded in 1989 and was at that time a company within the Swedish based Viva Music Group owned by Marek Szpendowski and Lasse Olsson. The Managing Director for Viva Art Music is Lasse Olsson. In 1990 Art-B (owned by Andre Gasiorowski and Bogusław Bagsik) become 50% owner of Viva-Art Music. Soon after its start, an office was opened in Poland with Marek Szpendowski as Managing Director. The two offices left the Group in 1993 to operate independently, whilst retaining the name.
Viva Art Music (Swedish Office) developed the Christian music business within Europe during the late eighties and early nineties and soon became a major outlet for American Christian Rock and Gospel artists. The company established and developed the music festival, the “Gospel Globe Festival” in Stockholm, capacity 13,000, and it ran this festival for six years. Viva Art Music also produced pan-European tours for artists such as Take 6, Andrae Crouch, DC Talk, Bebe & Cece Winans, Michael W Smith, Petra, Amy Grant, LCGC, and many others. In 1994 the company started to produce concerts and tours in contemporary and mainstream music, producing world tours including hundreds of shows for artists such as Art Garfunkel and Al Green. Lasse Olsson was also the Exclusive Agent for Julio Iglesias between 1998 and1999, outside of the US. Additionally, the company further began promoting shows in Eastern Europe, including Russia for artists such as Michael Jackson, the Rolling Stones and many more. In 1999 Viva Art Music also branched out into other entertainment events, including sports with the Harlem Globetrotters, dance with Lord of the Dance, exhibitions with "Titanic: The Artefacts Exhibition", and to date producing over 200 shows worldwide with illusionist David Copperfield. In early 2010 the company was moved to Marbella in southern Spain and will continue producing and coordinating shows and tours with world famous artists of various genres in its key territories as well as branching into developing and touring a high profile tennis competition called KINGS OF TENNIS.
Viva Art Music (Polish office) since 1992 become the leading European promoter working as the producer of big international events, each of them was broadcast live by minimum 40 TV stations. One of the global achievements, was organizing Guitar Legends Festival in Seville in Spain (15 - 19 Oct 1991) transmitted by 42 TV stations live to 500 mill TV audience, and producing Christian Artist Festival (Czestochowa / Poland) by 2nd visit of Pope John Paul II to Poland during the Global Youth Conference with 1,200,000 live audience. Viva Art Music was engaged in production and arrangement of productions and concert ctourts in Europe of great international artist, such as Michael Jackson, Elton John, Whitney Houston, Rolling Stones, Bob Dylan, Donna Summer, Roger Waters (Pink Floyd), Bryan Adams, Julio Iglesias,Joe Cocker, Jack Bruce, Robert Cray, Richard Thompson, Phil Manzanera, Steve Cropper, Bruce Hornsby, Les Paul, Robie Robertson, Roger Mc Guinn, Steve Vai, Joe Satriani, Brian May, Joe Walsh, Cozy Powell, Rick Wakeman, Paul Rogers, Nuno Bettencourt, Extreme, Gipsy Kings, Electric Light Orchestra, Art Garfunkel, Boyz II Men, Peter Andre; Luciano Pavarotti, Placido Domingo, Jose Carreras, Montserrat Caballe, Jose Feliciano; BeBe & CeCe Winans, Take 6, Petra, Michael W. Smith, and many others.
Largest televised international events:
- 1991 Guitar Legends Festival in Sevilla, Spain by EXPO 1992 ($7.5 mill budget)
- 1993 Hendel’s Messiah The Soulful Celebration for the United Nations in Paris, France ($4.0 mill budget)
- 1995 Celebrating 3,000 anniversary of Jerusalem for the Israeli Government ($3.0 mill budget)
- 2000 New Years Eve Welcoming the New Millenium for the Government of New Zealand ($25.0 mill budget)
- 2001 Co-promotion of Jean Michael Jarre’s concert in Beijing, China.
- 2002 Roger Waters - Ce Ira Rock Opera global tour
ABBA World tour
Showcase International
Independent
